ChromaPur™ CV7 is a spheroidal cellulose-based powder that enhances colour cosmetic performance while delivering a refined sensory profile. It serves as a sustainable alternative to commonly used functional fillers such as microplastics (e.g., Nylon-12) and silica.
Sustainable Force develops ChromaPur® cellulose powders as biodegradable cosmetic ingredients that improve optical performance, sensorial feel, and formulation efficiency in skincare and sun care applications. The raw material comes from black spruce trees in Eastern Ontario and Northern Quebec. A patented process preserves the native structure of cellulose and maintains particle morphology and natural birefringence, which enables strong light-scattering performance and supports skin-refining, soft-focus effects.
In formulations, CV7 delivers enhanced payoff and coverage compared to control systems, supporting higher color intensity and more uniform skin deposit. In lipstick systems, it improves colour vibrancy across different emollient bases without whitening or dulling pigments.
The faceted particle structure creates a creamy, smooth sensory feel that closely matches the performance of microplastics and silica while maintaining a natural-origin cellulose profile. Despite its soft texture and slip, CV7 maintains strong mechanical integrity and performs well in drop tests.
CV7 supports clean beauty positioning and aligns with sustainable formulation principles. It contains no heavy metals and replaces mineral powders, silica, and microplastics in a wide range of cosmetic systems. Overall, it enhances color payoff, coverage, sensory experience, and optical performance in modern cosmetic formulations.
